We’ve all seen them—the "ghost vans." They are the white, anonymous workhorses of the trade industry, zipping up and down the Monash or parked quietly in a driveway in Dandenong. Inside, there might be a master electrician or a brilliant plumber, but from the outside? They’re invisible.
This was the challenge facing Influx Electrical. They had the skills, the tools, and the drive, but they were fighting one of the biggest pain points every business owner faces: How do you attract new customers without burning a fortune on ads that disappear the moment you stop paying?
They were driving past thousands of potential clients every day, but nobody knew they existed.
The Transformation
When Influx Electrical brought their Ford Transit Custom to us at Dandenong Graphics, we didn't just see a van; we saw a blank canvas worth thousands in advertising space.
They wanted to stand out in the competitive Melbourne electrical market. They needed a look that was sharp, professional, and impossible to ignore.
We went to work designing a bold, dynamic wrap that utilizes the Transit's body lines. We used a striking combination of electric blue and matte black to frame their logo, ensuring the "Influx" brand popped against the white background. We added clear contact details and a QR code for instant engagement—turning a traffic jam sighting into a website visit.
The "Mobile Billboard" Math
Here is the conversation we love having with our clients. When you look at the upfront cost of a premium wrap, it can feel like a commitment. But let’s break down the math the way we did for Influx.
A high-quality wrap lasts for years. If you take the total cost of this wrap and divide it by a conservative lifespan of four to five years, the daily cost is often less than a cup of coffee.
Compare that to:
This Ford Transit is now working for Influx Electrical 24/7. It’s advertising when it’s parked at a job site, showing neighbors exactly who to call. It’s advertising when stuck in traffic on the West Gate. It’s building brand authority before the electrician even knocks on the door.
The Result
The "ghost van" is gone. In its place is a fleet vehicle that screams professionalism. Now, when the Influx team pulls up to a quote, the customer sees a serious business, not just a "guy with a van." That perception allows them to win better jobs and build trust instantly.
Is your vehicle earning its keep?
If you are tired of being the best-kept secret in your trade, it’s time to put your vehicle to work. At Dandenong Graphics, we turn your overheads into opportunities.
Contact us today to turn your work van into your best salesperson.
